Before you start a business, it is important you do SWOT analysis and a visibility studies of your business. You cannot a business without doing a rigorous study of the business. If it involves getting advice from people who have been doing something relating to the business you are about to start. Having a prior knowledge of what you want to do is very important.
You have to take the following into considerations:
Visibility Studies: Visibility studies involve you doing a market survey, know what might be the possible challenges that may hinder the growth of the business. The market survey will let you know the potential competitors who are doing business related to the business which you are about to start. So, if the market favours your business in terms of price and acceptability, then you stand a chance of proceeding to starting the business. If otherwise, you have to switch to another alternatives which is a kind of back up for you.
Branding: This is very important because how you brand and package your business is key to acceptability of your products and services. You must come up with a good and efficient branding strategy. Branding comes in different ways. Branding goes a long way on how you present your business to the public. You have to come up with a good graphics design for your company's logo which you can do with the help of a professional graphics designer. For example, if your company deals with manufacturing of a product that needs to be sealed inside a nylon, bottle, plastic or can, you have to come up with a graphics design for your products label that has good logo, product name and other info on it. The packaging alone will want potential customers want to buy it.
Read: How to get Social Media Traffic
Advertisement: Advertisement is the main factor to promote your business. Advertisement involves creating awareness for your company's products and services, letting them know that your company exist. In this modern day business, there are now numerous ways of advertising with the high impact of social media in marketing. If you are just starting a business, you need to create a great deal of awareness for your business around your niche.
You need all of some of the advertisement method I want to talk about.
- You need online advert via social media platforms like facebook, twitter, instagram, whatsapp, bbm and other trendiing social media platforms. Social media is now taking over other advertising media because you can easily reach out to your potential customers within and outside your niche. Setting aside a small capital for online publicity to promote your business will go a long way in increasing the growth of your business. Successful businesses in modern day take the ample chance of online marketing to promote their business as they can reach their customers and get new customers via social media platforms within and outside their niche.
- Also, advertisement on radio will do you lots of good. All you need is find out radio stations within your niche people can't do without listening to. Then, you will now do a research on programs in those stations people love to listen to. Such programs are very good to place your advertisement on. Such programs will quickly create awareness for your products and services. Advertisement brings about people making inquiries about products and services.
- Another one is television advert. This gives people visuals of what your product and company looks like. It makes them see how your product looks like and can easily recognize it when they see it in the market, or any other selling points. It is good to come up with good advert concept and nowadays, kids, children are used for advert because they easily get viewers attention. That is why you need good label on your product so as to get viewers attention as well.
- Next to consider is advertising on billboards. Billboard is an outdoor advertisement where billboards are erected in strategic locations in cities mainly on busy roads mostly highways, shopping malls, and commercial areas like market. These are parts where people can't do without passing in a day. Most people run away from advertising on billboards because it is expensive. But still remains one of the best means of advertisement.
- Lastly, posters and fliers are very good means of publicity. For effective awareness, you may need to get a DJ, MC, Dancers, Van and set of people who will help in distributing your fliers and posters. Through that, you can do a road show for your products in areas within your niche.
Thanks for reading: How to Promote your Business in Modern Day, Sorry, my English is bad:)