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White Hat SEO | A Comprehensive Guide

White Hat SEO is defined as certain steps you must follow to improve the search performance integrity of your blog on search engine
Adeoti Oluwafunbi

Comprehensive Tutorial on White Hat SEO

White Hat SEO

White hat seo is defined as certain steps you must follow to improve the search performance integrity of your blog on search engine result page (SERP) which are inline with the terms and conditions of search engines like google. Not complying with these terms and conditions would result to being banned by google and bing. These terms and conditions are clearly stated in Google Webmaster

In this comprehensive guide, we will be discussing the following;

  • White Hat SEO in real definition
  • Guide to Improve Search Performance With White Hat SEO
What is White Hat SEO?


White hat seo is refer to as methods or practice used to improve your search performance without breaking rules of search of engine result page (SERP) while maintaining the integrity of your blog and conforming within the search engines' terms and conditions.


Guides to Improve Search Performance With White Hat SEO

The major reason why you need to improve search performance with white hat seo is to get your website optimize for search engines most especially Googlebot to crawl your site. Google search engine is the most widely search with over millions of people all over the world using their search engine. So, google always want there searchers get the best service which is why they built a complex algorithm to rank pages that shows on the top search engine results. This makes it more competitive for competitors to be among top 10 on google search ranking. 

You have to make it an obligatory to employ White Hat SEO since a lot efforts in needed to post contents online and it will be a good joy for you to see your website having high ranking on search engine result page. It is worthy to note there is what we call Black Hat SEO. This has to do with violating search engines terms and conditions as stated by Google Webmaster. The following are the guides to improve search performance with white SEO;


  • Create Quality Contents
  • Use Descriptive Keyword-Rich Meta Tags
  • Make Your Site Easy to Navigate
  • Mobile Responsive
  • Avoid Broken Links
Create Quality Contents
Make it a date to Create Quality Content whenever you are posting on your blog or website. This is one of the certified ethics google always love website owners to adhere. Creating contents that are bad can get you penalize by google and result to being banned totally from search engines like google will lead to drastic drop in traffic. Google doesn't like blogs or websites that are adult sensitive they consider not ethical. Also, when creating quality contents, google encourages contents that are long enough because they tend to show first on search engines. For you to optimize your website, you need to understand 19 Free SEO Tips for Website and Blogs.

Use Descriptive Keyword-Rich Meta Tags
For you to be optimize for search engines, your website post you must use descriptive keyword-rich meta tags which doesn't violate google terms of service. Meta tags play a vital role in site optimization. Your keyword must be embedded in your meta tag which must be descriptive for search engine to index your site. If Googlebot finds it difficult to crawl your site, it start to ignore your site which will lead to drop in traffic. Which is why using a descriptive keyword in meta tags is a White Hat SEO strategy to show on SERP.


Make Your Site Easy to Navigation
This is one of the conditions google use to rate websites and blogs. Most blogs are not approve for google monetization program called google adsense program as it does not support their privacy policies. The reason is because google is more concern about users who landed on your web page through their search result have quality time while they are on your site pages. If you can't comply with this, your site might be tagged being bad for their users which means your chances of showing up in their result is slim. There are certain On Page SEO Techniques You Can Use to Make Your website or blog SEO friendly.


Mobile Responsive
Since the percentage of internet users access the internet via their mobile devices, search engine most especially don't google won't rank those sites because they don't adhere to their terms of services for SEO. Such sites are said not to be SEO friendly. 


Avoid Broken Links
Googlebot stops to index blogs or website which have broken links as it is not considered as a White Hat SEO because it doesn't give room for better user experience which is why you must build a well structured internal and external links within your pages for users to have a better experience while on your site. When users a experiencing broken links while browsing on your site pages and they leave, this gives google sign that your site is not well link and it is not good for users. Before you know it, you won't be getting traffic from google search page again.


White hat seo techniques are one of the strategies from being penalized and get higher ranking on search engine result SERP. Always make sure you keep up to date of new terms and conditions of search engines most especially from google. I hope this short tutorial helps? 

Thanks for reading: White Hat SEO | A Comprehensive Guide , Sorry, my English is bad:)

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3 comments

  1. Thank you for sharing such valuable information and knowledge. It is very useful and informative. It would be great to see more updates from you soon.

    Melbourne SEO Services
    1. Thanks Nina for the encouragement. I will surely do that soon
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